About me

I’ve been working in advertising for over ten years and have written everything from ads for Irish whiskey to communist manifestos.

The one thing I’ve learned over the years is how important creativity really is. It can convince people to give to charity, make brands more human (and keep them honest) and help your dad stay sane (yes, even dad’s gardening counts as creativity). I love that I’ve made a living out of stretching my brain, banging my head against a wall, and most importantly, thinking creatively.

BBT Ads

CV

Employment

Senior Copywriter, Integrity
November 2021 - Present

Lead the development of creative concepts to production, serving a diverse client portfolio.
Organise the creative team: overseeing team meetings, maintaining healthy project financials, and ensuring project deadlines.
Foster strong client relationships, collaborate closely with fundraising teams and marketing departments, and ensure seamless coordination with directors, production houses, and talent.
Work with strategists to develop briefs, nail single minded props and confirm media strategy.

Copywriter, Town Square
October 2017 - November 2021

Develop advertising concepts for clients such as Sovereign Hill, APT, Captain’s Chouce, Tasman Butchers, EGO Tools, Melbourne Food & Wine Festival & Frasers Property.
Actively engaged in client presentations and management, ensuring alignment of vision and execution.
Led initiatives for new business pitches.

Copywriter, AJF Partnership
October 2015 - October 2017

Develop advertising concepts for clients such as Holden, Officeworks, Coles Liquor, & Lion.
Write and develop scripts for radio, TV, and online content.
Managed the production process of creative materials, ensuring quality and impact across different mediums.

Host/Producer, The History of Ireland Podcast
March 2019 - Present

Independently manage all aspects of the podcast, from research to production, achieving 24k monthly listeners and one million downloads.
Conducted interviews and collaborated with advertisers to enhance listener experience.

Digital Copywriter, CHE Proximity
June 2014 - October 2015

Develop advertising concepts for clients such as iSelect, Telstra, AGL Solar, & Village Theme Parks.
Work with UX teams, web developers, and designers to create websites, apps and digital content.
Manage social media accounts and create social media campaigns for the agency’s clients.

Junior Copywriter, Boys & Girls
August 2013 - January 2014

Developed advertising concepts for clients such as Three Mobile, Kellogs, Dulux, & Jameson.

References

Available upon request.

Education

M.Sc. in Creative Advertising
Second Class Honours, Dublin Institute of Technology, 2013

B.A. in Communication Studies
First Class Honours, Dublin City University, 2012

Awards

2023 Mumbrella Awards: Best Use of User Experience
2022 AMI Awards: Not For Profit Marketing
2023 FIA Awards: Supplier of the Year (for Integrity)