Big Blue Table

There are some things you should never talk about at the dinner table.

Beyond Blue is Australia’s most trusted mental health organisation and since COVID, demand for their services has jumped a whopping 18%. That increased demand meant they needed a whole new way to raise funds.

A big awkward dinner

Mental health is a tricky thing to talk about at the best of times, but those awkward conversations can be lifesaving.

The glass of this idea was the conversation starters – we included a pack of cards with each host kit which gave people questions to ask, making awkward conversations feel more like a party game.

The results

This one felt a little bit special.

From my partner’s school taking part (with no input from me) to a story of a little old lady opening up about her mental health issues to her grandson’s friends, I couldn’t have been more proud of how well this campaign did.

Awards