Give For The Kids
Just get the kids to do it.
The Good Friday Appeal raises money for Melbourne’s Children’s Hospital and has done so for nearly 80 years. But they needed a bit of a refresh. The idea was simple, let’s have the kids art direct the whole campaign.
The goal was to raise 75k.
We raised 742k.
The results
$742,000
Raised through digital
1052%
Return on investment
$22.3M
Raised overall
29%
Increase in fundraising, year on year
Awards
2022 National AMI Awards
Not for Profit Marketing