Was the Holden Trax the last dying gasp of a once great Aussie car manufacturer? I’ll leave that for better minds than me to contemplate. All I know is that selling this car was an odd one. It had nothing going for it except it synced with your phone…How exciting.
We leant hard into the fact and made as good a campaign as we could. Shooting the whole thing on phones. Four or five years later, shooting on a phone doesn’t seem that big of a deal but at the time everyone thought we were crazy.